This month, 200 French Engineering students from ECE descended on the UCI campus to learn about global business.  I had the pleasure of teaching a day of Marketing lessons to these eager young minds.  My ultimate goal was to help them understand how critical marketing is to the ultimate success of any products created by engineers.  And to identify ways in which these young go-getters can stand out in their careers by working closely with marketing to ensure optimal performance.  Three guests experts joined me for a compelling panel: Ken Saruwatari,  Director of Product Management, EMC Corp., Brian Deeley, Vice President Product Marketing, Uniloc; and Kevin Strehlo, Sr. Vice President of Global Client Services, PowerMark.  The overall program is led by a distinguished inventor and engineer, Marty Wartenberg, a wise and caring man and an outstanding educator. 

Here are some PHOTOS of the ECE students.  All, by the way, are fluent in English and French (and probably many more languages).  It was a pleasure sharing a day of Marketing with each one of you – may God bless you abundantly as you pursue your dreams and a flourishing career!