|
|
 |
 |
|
The PowerMark Group, Inc 31411 Camino Capistrano, Suite 300 San Juan Capistrano, CA 92675 phone: 949.481.4100 fax: 949.388.0717 email: info@thepowermarkgroup.com www.thepowermarkgroup.com |
|
© 2006 The PowerMark Group We value your privacy and preferences. This message was sent to you based on your interest in technology and marketing. If you received this message from a colleague and would like to be added to our mailing list, please send an email with SUBSCRIBE in the subject line to subscribe@thepowermarkgroup.com. To be removed from our mailing list, please reply to this email with UNSUBSCRIBE in the subject line.
|
People are more stressed and harried today than at any other time in history. According to a study by the University of Washington, the average American is exposed to between 500 and 1,000 commercial messages per day. How can you prevent your prospects from hitting delete when your e -mail drops into their inbox? There’s a common sense method for making sure your message is distinctly heard above all the racket. Practice “So What?” Marketing and you’ll see an immediate improvement in your results.
“So What?” Marketing is based on a genuine respect for your audience. It means putting on the skin of the individual you are trying to influence, and asking yourself, “so what?” Why does this matter to him or her? Why should they give you one precious moment of their already too -busy day?
You can apply “So What?” Marketing to every campaign, newsletter, presentation and/or press release you’re responsible for. It’s a simple methodology and our experience shows, taking these five simple steps always pays off:- Target your audience. In today’s software world, mass marketing rarely works. You need to know who can benefit from your product, pitch, Webcast, etc. Once you’ve defined your targets, remember, they are individuals with unique needs and you’ll get further by treating them that way.
- Understand your targets. What are the goals of your target? What problems does he/she face, and what are the business issues surrounding them? What are the pressures your target is under? How can you help them achieve success?
- Communicate using the preferred medium of your targets. Ask your audience what communication method(s) they prefer: e-mail, snail mail, phone, face-to-face. It’s easy to tag your database with that information and honor their preference. They’ll appreciate your efforts and you’ll get better results.
- Control the frequency of your communication. Once you’ve defined your targets, don’t bombard them. On the other hand, don’t resist communicating with them when it could help them.
- Ask Yourself “So What?” Before launching any communication, put on the skin of your target and ask yourself if this truly matters or if it’s just more clutter your target is forced to deal with. If you can honestly answer, “this matters,” by all means, let it go.
On the Mark and “So What?” Marketing are trademarks of THE POWERMARK GROUP, Inc. M 2005 THE POWERMARK GROUP, Inc.
