No matter who your prospects are, they’ve got a lot on their minds aside from buying your product. Of course, they’re paid to solve business problems and they do. But they also have other responsibilities on their mind, including their mortgage or rent, their loved ones’ health and well-being, their relationships, their declining stock portfolios – in a word, life. So what’s the likelihood very many of your prospects are going to pore over your static, lifeless Web site to decide whether your company can help them be successful in their job?

Whether you’re a BtoB or BtoC company, your Web site is your number one sales tool. It’s the first place prospects go to learn more about you and your product offerings. And impressions of your Web site are as important as impressions in human interactions. Would you wear the same dull, tired suit to a meeting week after week? It’s critical to step up your online presence with an infusion of new life that will attract qualified prospects instantly.

When you make it easy on your prospect to assess your offering and make quick decisions, you will sell more. And to help you do that, PowerMark has launched a Video PowerBites™ service offering as a means of bringing your company and product story to life in an instant.

Video PowerBites are brief, refreshing video stories that communicate in an instant:

1. What you do (value prop).
2. Who you do it for (target).
3. How it’s different from the other offerings out there (differentiators).
4. Why people should buy from you (benefits).

Prospects zip into your Web site, make a quick fit assessment, and zip out again. Give them some tasty meat when they zip in with a Video PowerBite that whets their appetite. It’s a rare prospect who will invest a lot of time selling himself on your company. Marketing must do the work for him.

Google-owned YouTube is wildly popular for a reason. It’s because everyone loves a story. Especially if the story is delivered in an exciting way, as it can be with video. By telling your story right up front, on your home page, in a one-minute, high impact video – you’re showing you understand the mindset of your prospects and you’re easy to do business with.

PowerBite videos also help with lead qualification because prospects can easily self-qualify. If, after viewing your one-minute Video PowerBite the prospect determines your company/product is aligned with their needs, the prospect can/will stay and learn more. If not, they can quickly move on and your sales team won’t waste their time following up on unqualified inquiries.

PowerBites can be used for:

For more information and package pricing information, contact PowerMark today and make a positive impact on Q2 sales.

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