Colleen Edwards, President and CEO

With 20 years of marketing experience, Colleen established PowerMark in 2005 to help clients optimize company value through effective marketing. Prior to founding this high growth company, she served as Vice President of Marketing for Foundstone, where she helped bolster awareness and revenue for the emerging security software company prior to its favorable acquisition by McAfee in 2004. Previously, she helped build Marketing from the ground up at EDI-INT leader, IPNet Solutions prior to its acquisition by Inovis in 2003. Edwards also served in key marketing leadership roles for content management leader, FileNet (now IBM), Zee Medical (a McKesson company) and communications systems giant, Fujitsu. PowerMark serves global leaders such as IBM and Symantec, and small- to mid-sized companies targeting rapid market growth.

Colleen is a member of Legatus, she serves on the 2009 Board of San Juan Capistrano Open Space, Inc., and was a 2008 director of the Orange County Venture Group Board. She was runner-up for the 2008 OC Register Holiday Spirit Award for year-round giving and has been a marketing instructor for UCI's Global Business Management and Leadership and Management Programs since 2004. In 2006, she was named Best Entrepreneur in the Stevie’s Women in Business Awards and was nominated for the Orange County Business Journal’s Women in Business Awards in 2005 and 2007. Colleen has been Chairman of the Public Education/Outreach Subcommittee for San Juan Capistrano’s Open Space Committee since 2006. She is a published author and has been a featured speaker at women's, business and technology conferences. She earned her MBA from Pepperdine University and her Bachelor’s Degree in Business Administration/Marketing from San Diego State University. Colleen is active in her community and church.



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Competing in the software space is so much easier when you've got superior marketing power on your side. I'd want PowerMark on my team every time.
Steve Martin, Software Sales
Expert and Author of
Heavy Hitter Selling
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