POWERWEB™
In today's search-driven marketplace, the most effective Web sites are developed with a structured approach that promotes visual appeal, content accuracy, usability, and searchability. PowerMark's PowerWeb™ is a well-defined process that ensures optimal content, search and usability, while delivering a visual identity that captures the true essence of your organization.
Design Stage
The PowerWeb process begins with an essential preliminary design phase in which PowerMark develops a creative brief based on your goals and objectives to guide the design, development, and implementation of your Web site. PowerMark then examines and refines Web site information architecture, wireframes, and keyword inclusion. These activities help ensure that the final product will be well organized, highly usable, and optimized with your specific target phrases.
Following the preliminary design stage, the floor plans for your site are provided to PowerMark's industry expert art director for concepting. PowerMark provides you with 2-3 preliminary concept options, then take your selected direction to color rough. The roughs present the concept in webpage layout and a sample of how it could carryout to key, cohesive collateral pieces.
Development Stage
The development stage of the PowerWeb process is characterized by programming and content development. During this phase, the page templates are coded, and any Flash programming or other application development/integration is completed.
PowerMark's programmers specialize in compliant, accessible code that allows an organization's message to stand out today and in the future as standards and technologies change. We focus on keeping the code light and use the current standards of CSS rather than Javascript to enable functionality. This approach keeps web pages streamlined, easy to update, and accessible.
Testing & Launch Stages
With PowerMark, you are getting top-rate designs from both an aesthetic and programming perspective. To ensure high quality, we test your Web site in a structured environment. To ensure functionality, a testing plan is constructed and critical functions are evaluated through test cases on a variety of platforms.
PowerMark's web experts manage the rollout to the production environment, and monitor your site for a one-week period post-launch to ensure it remains live and stable. For some clients, PowerMark continues to manage the Web site update process on an ongoing basis.
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